So I decided to become a business owner and enrolled to study life coaching. While I loved helping people and giving them the gift of self-awareness… it was a little ‘too fluffy’ as I like to put it. I felt I needed a clear focus. So, I looked closely at myself and the experiences I’ve had to uncover how I could help others solve a specific problem.

At first, I helped people lose the last 10 kilos via mindset weight loss coaching. This was a hard slog, until the defining moment when I published my first book The 7 Ultimate Secrets to Weight Loss. Within 90 days of becoming an author, my coaching practice was fully booked. I then wrote a program and over the next year I licensed the full system. I sold 33 licenses in Australia and one in the US, which took me beyond six figures in my practice.

Following this success, people started seeking me out to help them write their books and programs. So, I made the transition into that niche and have never looked back. Nowadays I work with coaches, consultants, speakers, practitioners, and entrepreneurs to assist them in becoming authors super-fast, so they can leverage their business and generate passive income rather than selling their time for money.

My husband quit his job nine years ago and we now run a thriving multiple seven-figure business purely from home. We have helped over 600 first-time authors publish their books via the Ultimate 48 Hour Author program, and I personally have authored 14 books in the past ten years.

My expertise comes from doing the do; I did not invent something from nothing. Once I’ve done it, and trialed it to be successful, I then teach it to others. I have worked with mentors since the early months of starting in business and continue to stretch and grow every single day. I believe in investing in systems that will show you the shortcuts to get you to your goals faster, rather than trying to work it all out for yourself.

With three young children, my journey so far has involved juggling babies and business and living my motto of ‘Take Action, No Excuses and Smash it Out’.

We expanded our business in 2017, taking it to the USA and UAE. We work remotely with our international clients via our virtual events and retreats and have now helped people across 15 countries author their first book.

Late 2018 saw us launch our own in-house publishing company, Ultimate World Publishing. We now take care of the full journey start to finish with our authors and our team has expanded to six full-time staff and over 20 subcontractors that we work with on a regular basis.

In 2020, we celebrated 10 years in business. Then, with the onset of COVID-19, we saw ourselves get busier than ever. Everyone was finishing or starting their book projects with the extra time they had and we worked super hard to pivot our 90% offline business of face-to-face events and retreats to 100% online and run what we do fully virtual. The transition was a lot of work but it was totally worth it.

2021 we confirmed our move online 100% and have continued to thrive worldwide. 2022 is going to be and exciting year as we plan to grow our team and business to new heights.

Dr. Joann Lukins and Her Amazing Success in Writing

An Interview with the author of "THE ELITE"